Suzlon
SUMIT KUMAR
October 19th, 2010
2


Conceived in 1995 with just 20 people, Suzlon is now a leading wind power company with:

  • Over 16,000 people in 25 countries
  • Operations across the Americas, Asia, Australia and Europe
  • Fully integrated supply chain with manufacturing facilities in three continents
  • Sophisticated R&D capabilities in Belgium, Denmark, Germany, India and The Netherlands
  • Market leader in Asia, Suzlon Market Share (Combined with REpower)rose to 9.8% thereby making Suzlon 3rd * largest wind turbine manufacturing company in the world

Founded : 1995
Headquarters : Pune, India
Presence : 21 countries: Australia, Belgium, Brazil, Canada, China, Denmark, Germany, Greece, India, Italy, New Zealand, Nicaragua, Portugal, Romania, Spain, Sri Lanka, The Netherlands, Turkey, Ukraine, UK, USA
Manufacturing : India: Maharashtra, Pondicherry, Gujarat, Daman, Padubidri

China: Tianjin
North America: Pipestone, Minnesota

R&D : Belgium, Denmark, Germany, India, The Netherlands

GENESIS & GROWTH

The seeds of Suzlon were sown by Mr. Tulsi R. Tanti’s venture into the textile industry. Faced with soaring power costs and the infrequent availability of power, he looked to wind energy as an alternative. Beginning with a wind farm project in the Indian state of Gujarat in 1995, with a capacity of just 3 MW – he set forth to acquire the basic technology and varied expertise to set up Suzlon Energy Limited – India’s first home-grown wind technology company.

By the end of 2009, Suzlon:

  • Supplied over 8,000 MW across the world
  • Registering 100% growth rate year on year
  • Was ranked the 3rd leading wind power equipment* manufacturer
  • Earned a global market share of 9.8 %*
  • Maintained market leadership in Asia
  • Suzlon installed over 4800 MW of wind turbine capacity, acquired over 50% market share(YOY) and reigned as the market leader consecutively for the last 11years.

Suzlon Energy is a global wind power company based in India. In terms of market share, the company is the largest wind turbinemanufacturer in Asia (and the 3rd largest worldwide (Suzlon + REpower). In terms of net worth, it is the world’s most valuable wind power company, but measured by market value, the company is smaller than Vestas and possibly GE, Gamesa Corporación Tecnológica, Enercon and Siemens, of which the market value is harder to know because they are not traded as independent entities. With headquarters in Pune, it has several manufacturing sites in Indiaincluding Pondicherry, Daman, Bhuj and Gandhidham as well as in mainland China, Germany and Belgium. The company is listed on the National Stock Exchange of India and on the Bombay Stock Exchange.

Awards (2009-10)

Awarding Authority Details
Tulsi Tanti awarded Champion of the Earth Mr. Tulsi Tanti was honoured with Champion of the Earth title for Entrepreneurial Vision by the United Nations Environment Program
Tulsi Tanti awarded Global Indian Award The Canada India Foundation for global entrepreneural vision had awarded Mr. Tulsi Tanti With the Global Indian Award

History

Suzlon was founded by Tulsi Tanti in 1995, when he was working in a family-owned textile company. In that year, India’s shaky power grid and the rising cost of electricity offset any profits the company would make. With the help of some of his friends of Rajkot, he moved into wind energy production as a way to secure the textile company’s energy needs, and founded Suzlon Energy. In 2001, Tanti sold off the textile business, so he could focus on the development of his wind energy business. In 2009, Suzlon is still actively run by Tulsi Tanti, now in the role of Chairman and Managing Director.

In 2003, Suzlon got its first sale in USA, with an order from DanMar & Associates to supply 24 turbines in southwestern Minnesota. Suzlon Rotor Corporation in 2006 began producing the blades in Pipestone, Minnesota in the United States. Among its clients is Wind Capital Group.

In the year 2006, Suzlon reached a definitive agreement for acquisition of Belgium firm Hansen Transmissions, specializing in gearboxes for wind turbines, for $565 million. In 2007, the company purchased a controlling stake in Germany’s REpower which valued the firm at US$ 1.6 billion.

In June 2007, Suzlon had signed a contract with Edison Mission Energy (EME) of US for delivery of 150 wind turbines of 2.1 MW in 2008 and a similar volume to be delivered in 2009. EME had an option not to purchase the 150 turbines due to be delivered in 2009, which it has chosen to exercise.

In November 2009, the company decided to sell 35% stake of Hansen through placing new shares. It appointed Bank of America Merrill Lynch and Morgan Stanley as the managers and book runners for the same.

Company Description

Suzlon is a vertically integrated wind power company. Suzlon delivers end-to-end wind power solutions from assembly, installation to commissioning. The company manufactures blades, generators, panels, and towers in-house, as well as gearboxes through its partial ownership ofHansen Transmissions and state-of-the-art large or offshore turbines through its subsidiary REpower. The company is integrated downstream and delivers turnkey projects through its project management and installation consultancy, and operations & maintenance services. Suzlon is a multinational company with offices, R&D and technology centers, manufacturing facilities and service support centers spread across the globe.

Suzlon has design and R&D teams and facilities in Germany, India and The Netherlands to retrofit blades for clients. The international sales business of Suzlon is managed out of Aarhus, Denmark, while its global management office is in Pune, India.

Suzlon and Elin EBG Motoren GmbH of Austria have entered into a joint venutre Suzlon Generators (P) Ltd to manufacture slip ring generators required for wind turbine generators (WTGs) at the former’s manufacturing facility at Pune in Maharashtra. Suzlon acquired Hansen Transmissions, Belgium in 2006. The acquisition of the world’s second leading gearbox maker gives Suzlon manufacturing and technology development capability for wind gearboxes, enabling an integrated R&D approach to design even more efficient wind turbines. It Plugs a critical gap in Suzlon’s supply chain as the Gearbox is one of the longest lead-time products in WTG value chain. It also develops a long-term growth driver in form of Wind and Industrial gearbox business of Hansen Transmissions.

Suzlon Energy Limited (SEL), India’s largest wind turbine manufacturer, announced crossing 5,000 MW (megawatt) of cumulative installations in India, underlining the strong momentum in India’s fast growing wind energy market. This cumulative power generation capacity has the potential to light up four million homes annually; thereby accentuating the key role that Suzlon continues to play in the electrification of India. Suzlon has cumulatively added over 5,000 MW of wind power capacity for over 1,500 customers in India across 40 sites in eight States. Suzlon accounts for nearly half of the country’s total wind installations. In the key states of Tamil Nadu, Maharashtra and Gujarat, Suzlon’s installation base is over 1,000 MW each. Leading corporates such as the Bajaj Group, the Birla Group, MSPL, DLF, the Tata Group, the Reliance Group, the ITC Group, L&T, as well as public sector companies like GSPL, HPCL, Indian Railways, Rajasthan Mines & Minerals, GACL, GSPC, GSFC, Indian Oil, ONGC and State Bank of India (SBI), amongst others, have chosen Suzlon for their wind power projects. Suzlon is India’s largest wind turbine manufacturer and has been leading the wind energy market in India for the past 12 years with nearly 50 percent YoY market share. The company has a workforce of 9,000 employees in India, and eight manufacturing facilities across the country.


Wind Parks

Suzlon operates the largest wind park in the world, the 584 MW wind park in the Western Ghats-Tamil Nadu. Also, the company operates what was at the time of construction Asia’s largest wind park, a 201MW park near the Koyna reservoir in Satara district of Maharashtra – The Vankusawade Wind Park.

Suzlon will install 45 units of its S88 – 2.1 megawatt wind turbine for AGL at the Hallett Wind Farm to be located approximately 220 kilometers north of Adelaide, in South Australia.


Wind Power Station of Suzlon Energy

State Total MW Key Project Sites
Tamil Nadu 1275 MW Sankeneri, Devarkulam, Palladam
Karnataka 490 MW Kapathgudda, Hassan, Jajikalgudda
Kerala 14 MW Agali
Andhra Pradesh 8.50 MW Tirupati
Maharashtra 1350 MW Dhule, Sangli, Satara
Gujarat 876 MW Bhogat, Kutch, Kuchhadi, Sanodar
Madhya Pradesh 53.05 MW Ratlam, Dewas
Rajasthan 423 MW Soda-Mada, Sadiya, Pohra


2 Responses to Suzlon

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